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Really difficult to keep everything under control! There are so many things I would like to share and I will certainly do: For example how excitig it was to work at Moscow Fashion Week with designer s including extravagant Renata Litvinova. Or how my master-classes in Fashion make-up went in Moscow.... How I flew to Kazakhstan and left there pretty much 20% of my luggage:))

But for now I would like to invite everybody who stumble across this post to a laucnh party of new collection by my brand Beretk!Ah...

***"Since everything is in our heads, we had better not loose them".
(Coco Chanel)***
To keep it safe - let's wear hats:)

Hair and Make-up Lounge warmly invites you to the launch of Beretk!Ah... new collection.
...
A show of Beretk!Ah... bespoke range of millinery and fascinators, by internationally acclaimed stylist and milliner Tatiana Ashakova in collaboration with the Leading Bridal Boutique Retailer in Scotland Eleganza Sposa and Ramilia at Hair and Make-up Lounge providing (hair and make-up).

Opening Thursday 19th of May 6.30pm-9pm.

Reception
Photography exhibition
Mini Fashion Show
Live music

We will be happy to welcome you with your partners and friends in a newly opened Hair and Make-up Lounge in the City Centre of Glasgow.
You will also get a chance to purchase or make orders for some of the designer hats and enjoy relaxing atmosphere of our Lounge with a glass of champaigne and a good chat.

Mini Fashion Show, live music and special offers from Hair&Make-up Lounge are just some "bonuses" which will make our celebration more memorable!

As I am quite busy with setting up proper PR techniques and marketing strategies for my millinery brand I just thought I would share some thoughts how exciting and also difficult but incredibly interesting it is to see how your brand developing!

In the beginning it was really difficult to imagine how things will look like...who will be liking my stuff (as most of the pieces I make are totally my ideas and there is no guarantee someone will like it).
A very exciting part is to see how people start recognising my brand. And this is where a distinct brand's name comes to help! I think the decision to call it Beretk!Ah... was quite right as it does appeal to english speaking audience at least because it sounds a bit foreign and funky. And this is what my brand is about - it is not about black and white! It is all about unusual and creative, messy and unexpected!
I have no idea from where I draw insiration to create more and more designs:) I think it is stored in my background, and due to the fact that I am such a "visual person" (i can;t live without images, pictures, I even do snapshots with my eyes when look at things) and probably allocate it to some special folder in my memory. The same with styling job - I have no idea how I will be styling an upcoming shoot, I never put together proper sketches or anything ... It comes at the spot! From nowhere! Boom and we ve got something really unusual:) And I like it... I just hope it will never end for me...

Anyway let's see where Beretk!Ah.. will go next! A recent good news for us is that some of the bridal pieces are stocked at Joyce Joung now, one of the most aspiring scottish wedding designer!

Bold Souls

I am happy to announce that my millinery brand Beretk!Ah... will be participating in a creative fashion event Bold Souls in Glasgow on the 12.12.2010 organized by Glasgow's creative community.

It is the first time I will have to think about decorating my stall and I am very thrilled. As I would really want to bring some English feel to it...Maybe I am influenced by my recent trip to York - a former British capital...But I am so keen on having this beautiful English corner:) Also every single piece deserves extra attention, therefore I need to think properly how to display it to its best!

Anyway I would be happy to see you there and spread the word about my Beretk!Ah...!


Thank you

T x