Friday, 14 January 2011

my new flower making tools!!!

Well I ve got some good news:) Finally there arrived my new flower making tools! And they are gorgeous:) I remember when I was a girl I had an older friend and she was making flowers as part of her school craft classes. I was so so sad we never had to do this at school, so I sneakily was visiting her and playing around with these strange devices:) One had to heat up them on the fire and work quickly till they cool down. Now the tools have become more advanced and one has a special heater on which one puts a tool and it stays hot as long as one needs! Moreover one can change the power and if some fabric is very delicate - it is easier to control the process. Anyway I can't wait when I get my hands on finally making things for my little Beretk!Ah... ( and watch this space - the next collection will have my hand made flowers!

Monday, 3 January 2011

As I am quite busy with setting up proper PR techniques and marketing strategies for my millinery brand I just thought I would share some thoughts how exciting and also difficult but incredibly interesting it is to see how your brand developing!

In the beginning it was really difficult to imagine how things will look like...who will be liking my stuff (as most of the pieces I make are totally my ideas and there is no guarantee someone will like it).
A very exciting part is to see how people start recognising my brand. And this is where a distinct brand's name comes to help! I think the decision to call it Beretk!Ah... was quite right as it does appeal to english speaking audience at least because it sounds a bit foreign and funky. And this is what my brand is about - it is not about black and white! It is all about unusual and creative, messy and unexpected!
I have no idea from where I draw insiration to create more and more designs:) I think it is stored in my background, and due to the fact that I am such a "visual person" (i can;t live without images, pictures, I even do snapshots with my eyes when look at things) and probably allocate it to some special folder in my memory. The same with styling job - I have no idea how I will be styling an upcoming shoot, I never put together proper sketches or anything ... It comes at the spot! From nowhere! Boom and we ve got something really unusual:) And I like it... I just hope it will never end for me...

Anyway let's see where Beretk!Ah.. will go next! A recent good news for us is that some of the bridal pieces are stocked at Joyce Joung now, one of the most aspiring scottish wedding designer!